Beyond Tailoring: The New Tailoring at Pitti Uomo 107.

Central Pavilion, attic floor, stand D/1.

At Pitti Immagine Uomo 107, from January 14 to 17 2025, D-house laboratorio urbano, along with Eurojersey with its patented Sensitive® Fabrics and Framis Italia, present the Beyond Tailoring project as an exclusive preview.

This innovative concept redefines the boundaries of tailored menswear design and its engineering through cutting-edge technologies.

Beyond Tailoring is the result of a partnership among leading companies in the textile supply chain. By combining specific and complementary expertise, they promote a new approach to dressing: dynamic, functional, and versatile.

The project reinterprets classic menswear through an innovative approach that merges high-quality materials with high-tech processes, showcasing four total looks crafted using Sensitive® Fabrics—patented stretch fabrics produced in Italy by Eurojersey—enhanced with cutting-edge technologies such as thermotaping and heat-sealing by Framis, the data-driven ecosystem of Alvanon, and 3D printing by Stratasys. Thanks to the expertise of D-house, the Innovation Lab of Gruppo Pattern, these elements come together in four outfits featuring classic design, reimagined with a contemporary twist, and offering both customization and customizability.

At Pitti, visitors will embark on a multisensory journey designed to entertain, amaze, and inspire. The experience guides the audience through the various production stages via an innovative exploration that allows them to discover firsthand sustainable and technologically advanced solutions.

Through the synergy among its various partners, Beyond Tailoring creates a groundbreaking design ecosystem. This integrated model offers an innovative and tangible response to market demands, setting a new standard of collaboration between creativity, technology, and sustainability.

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