Introduction of the D-refashion lab project, which aims to creatively reimagine unsold garments through the application of the most advanced technologies to give them a second life.

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During the talk:

- Marina opens the discussion by sharing her meeting with Loreto and explaining the reasons that led her to support and actively engage in this project. She emphasizes how Loreto’s innovative approach and their shared vision for the future of fashion inspired her to join this initiative.

- Loreto takes the floor to illustrate the cutting-edge technologies developed by Dyloan, highlighting how these solutions are revolutionizing production processes in the fashion industry, with a particular focus on the integration of design, sustainability, and technical innovation.

- Next, Marina delves into the details of the project, outlining the customization menu and its endless possibilities. She explains the strategic objectives for Brands and Fashion Groups, emphasizing the potential of these technologies to optimize their collections. Additionally, she explores the opportunities offered to E-Commerce platforms, particularly regarding user experience personalization and the adaptability of the proposed technological solutions.

- Finally, Loreto concludes the presentation by outlining the commercial pathways undertaken by the project, highlighting market strategies and partnership opportunities, aiming to expand the reach and impact of these technologies in the global fashion landscape.

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