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How to do classic
December 15, 2022
7-12 April 2025 – Milano Design Week 2025
D-house laboratorio urbano presents CIRCLE, a new concept that comes to life during the Milano Design Week 2025. CIRCLE represents an exclusive meeting point where creativity, innovation, and craftsmanship merge into a unique experiential narrative. From April 7 to 13, at the D-house spaces on Via Lodovico il Moro 25, immersive installations with a strong visual impact will take shape, designed to explore the future of design through new technologies and artistic experimentation.
D-house laboratorio urbano presents CIRCLE, a new concept that comes to life on the occasion of Milan Design Week 2025. CIRCLE represents an exclusive meeting point where creativity, innovation, and craftsmanship merge in a unique experiential narrative. From April 7 to 12, within the spaces of D-house in Via Lodovico il Moro 25, immersive installations with a strong visual impact will take shape, designed to explore the future of design through new technologies and artistic experimentation.
The first installation is signed by designer Vito Colacurcio and is realized in collaboration with Miko Srl, an Italian company producing Dinamica®, an innovative microfiber similar to suede, partly made from recycled polyester. Labyrinthe des Jeux welcomes visitors into a circular environment: an experiential maze that reinterprets classic board games in an elegant and contemporary key. The goal is to transform play into a sensory, social, and visually stimulating moment, through exclusive pieces in which Dinamica® takes center stage.
Each set represents the perfect balance between tradition and innovation, once again highlighting the versatility of Dinamica®. This project fully expresses its potential, demonstrating how the material is not only an excellent choice for high-end automotive, but also a sophisticated option for the fashion and design sectors.
A labyrinth will guide visitors through the discovery of exclusive creations. Crossing the threshold of the installation, one is immersed in a space where color becomes the avant-garde protagonist. A game, an intertwined path, within which precious artifacts come to life with the ambition of transforming play into an aesthetic experience. Chess, tic-tac-toe, ping-pong, dominoes, bocce, and the iconic "settimana" are reinterpreted with fine materials and contemporary technologies, designed for a demanding audience attentive to design and the quality of handmade products. Each item is not just a game, but a design object with refined aesthetics that enhances leisure time and the living space in which it is placed. The project was coordinated by D-house laboratorio urbano, in the heart of Milan, while the exhibited artifacts were created by 20s Italia and Dyloan Bond Factory, the production hub of the Pattern Group.
The second project, Alessandro Enriquez loves Kornit: I Luoghi del Cuore, offers instead an immersive journey through the designer’s most meaningful places, providing a personal vision of color and creativity applied to fashion and design. Throughout the week, some of Milan’s iconic locations will be the focus of a stylistic takeover, transforming into immersive environments that fully reflect Alessandro Enriquez’s graphic, chromatic, and creative universe. An engaging experience that will allow visitors to come into direct contact with his aesthetic vision. The designer’s stylistic language stands out for its use of bright colors and bold prints, expressing his deep love for Milan and for Italy. His creations celebrate the city through recurring symbols such as strawberries, hearts, stars, and bicycles, integrated into iconic patterns. Among the proposed motifs are Love Motion, energetic with stylized hearts, strawberries, and dynamic lettering; Retro Ride, inspired by the vintage charm of two wheels, with blue and red geometric grids, three-dimensional hearts, and fluorescent bicycles; Star Grid, a network of red stars on a blue-and-white checkerboard background recalling sporty aesthetics; and Double Hearts, an explosion of playful romance with red, blue, and white hearts, symbolizing a love for color and for Enriquez’s iconic style. The collection is distinguished by a bold color palette and a selection of strong-character garments: denim dominates with jackets, pants, and skirts in a contemporary cut, alongside poplin shirts that add lightness and versatility, up to looks inspired by the world of cycling reinterpreted in a fashion key, thanks to prints and graphic details that blend sportiness and urban elegance. The journey begins at the urban laboratory on Via Lodovico il Moro 25 and then expands into the city with an exhibition path involving locations significant to the designer, such as the historic Pasticceria Cucchi, the new Neapolitan trattoria CreDa, the Porta Venezia bistros Eppol, Eppol Pie, Eppolino, Dhole, Memà, Enoteca Siciliana Champagnerì and the Radisson Collection Hotel inside the Touring Club Italiano building, as well as the designer’s office and the Jannelli & Volpi Studio. From runners to cushions, to curtains: everything is personalized with Enriquez’s distinctive graphics. The project was coordinated by D-house laboratorio urbano, in the heart of Milan. The garments on display were printed in collaboration with Dyloan Bond Factory, the manufacturing hub of Pattern Group, and made using fabrics from Beppetex and Camac. All garments are produced by Daddato and Camac, while the prints are curated by Dyloan Bond Factory. The footwear is designed by 2Stars. For the interior design elements, organza fabrics by Olmetex and cotton canvases by Beppetex were used. Eurojersey also contributed to the project with its stretch Sensitive® Fabrics, offering the opportunity to thoroughly explore the versatile applications of Kornit technology in the world of furniture and decoration.
Inside D-house laboratorio urbano, during Milan Design Week, Beyond Tailoring returns—a project that redefines the concept of men's tailoring through technological innovation. It is an opportunity to explore the evolution of menswear, where design and engineering come together thanks to cutting-edge technologies. Beyond Tailoring is the result of a partnership among leading companies in the textile industry, which combine complementary expertise to propose a new idea of elegance: dynamic, functional, and highly customizable. The project reinterprets classic menswear through an innovative approach, combining high-quality materials with advanced techniques. The exhibition will feature four total looks made with the patented Sensitive® Fabrics, produced in Italy by Eurojersey, and enhanced by the most advanced technologies: heat sealing and thermo-taping by Framis, the data-driven ecosystem of Alvanon, and 3D printing by Stratasys. Thanks to the expertise of D-house laboratorio urbano, with the design support of Momo Studio and a presentation curated by Sense Immaterial Reality, these timelessly designed garments are transformed and reimagined, customized, and customizable. Beyond Tailoring is not just an exhibition project but a vision for the future of tailoring, combining tradition and innovation to redefine the boundaries of male elegance.
CIRCLE is a concept that goes beyond a simple exhibition: it is a meeting point for designers, creatives, and innovators. A place to experiment, share, and rediscover the value of design through a multidisciplinary approach. D-house urban laboratory continues to confirm itself as a cutting-edge hub, where the most advanced technologies merge with creativity to give life to new innovation scenarios.
During the week, various events will be organized to explore and enrich the concept of the project.
Tuesday, April 8th:
Webinar Beyond Textile: Where Are We with Digital Transformation? Register here.
Saturday, April 12th:
A Burraco tournament will be organized in the spaces at Via Lodovico il Moro, 25.
From Monday, April 7, to Saturday, April 12:
Bike Tour. While touring the city of Milan, it will be possible to meet customized cyclists Enriquez with Silvestrini bicycles to collect your freshly printed Gazette.